10 Best Rank Tracking Software Tools

10 Best Rank Tracking Software Tools

Building high-performing keyword campaigns is anything but easy. You need to spend hours upon hours researching, checking, and setting things up. But, that’s not the worst part of it – checking the results can take ages if you don’t have the right software that will do it for you. So, we checked which rank tracking tools the pros are using, which are the most popular, and we chose the best rank tracking software available.

If you want to do proper SEO, you need a rank tracking software. You can’t analyze keywords one by one, or monitor your competition without help. That’s where rank tracking software steps in.

What we’re here to do, is help you determine what you’re looking for in a rank tracking software, show you the main differences of online applications and downloadable software, and help you find the best option.

For start, you should know that there are two kinds of rank tracking – web and software, and they will both save you a lot of time. However, they are far from being one and the same.

What’s the difference between web rank tracking and rank tracking software?

Web rank tracking tools – As the name says, these tools are only available online. There are many free web rank tracking tools, and small businesses tend to use them. If you’re looking only to monitor a few target keywords, these are great, as they won’t be affecting your budget at all. Also, if you need something easily accessible and simple to use, an online tool can be what you’re searching for. However, we have to warn you – these free tools are not 100% accurate, or incredibly fast.

Rank tracking software – These are programs that you have to download and install on your computer. They offer a multitude of useful options that web rank tracking tools do not. However, you do need to pay for these. If you need advanced options, thousands of keywords, and a handy reporting system, these are right for you.

Why is it better to use rank tracking software?

While we do admit that web rank checking tools might seem tempting because they’re mostly free, they are far from being the best out there. When we had to choose, we decided to go with a rank tracking software, rather than an online tool. Here’s why.

  • The Increase in Volume

Rank tracking software can handle a much larger volume of websites and keywords than a web tool. That means that you don’t have to limit your research to mere dozen words. You can check out thousands of options. Plus, the pieces of software we listed here offer different plans, options, and add-ons so you can customize. The best rank tracking software can handle unlimited keywords and websites, and those are the ones you should look for.

  • The Frequency

With rank tracking, the frequency at which the data is gathered is important. With web options, you might find yourself with useless information, because it wasn’t updated in time. Rank tracking software guarantees frequent updates, as well as the possibility to retrieve relevant information as often as you need.

  • The Accuracy

Among the most important advantages of software over web rank tracking options is the accuracy. You see, most online rank tracking tools aren’t nearly as accurate as you might need them to be for great SEO. There are several sources rank tracking software use to determine your ranking. However, if a software only offers one source, that means that you depend on that one source to be completely accurate, and that you’re basing your campaign on it. On the other hand, downloadable software often offers several different sources that they cross-reference for maximum accuracy. That way you’re certain that the results you are getting are correct.

  • Works offline

When it comes to online and cloud ranking tools, they all have one mutual flaw – they are useless if you don’t have an internet connection. How can you possibly rely on a tool that depends on that? Downloadable software can work while offline without a hitch. It already has your data, and you can access and analyze it whether you have WiFi or not.

Things you should look for in a rank tracking software

Some features are neglectable while others are a must. These are the ones we feel you shouldn’t go without if you’re serious about your SEO.

  • User-Friendly – You need the best rank tracking software that you can quickly learn to use. So look for something with a simple, intuitive control panel. Also, you’ll want software that has a wide range of stats available, so that it fulfills all your tracking needs. Since this isn’t so easy to figure out at first glance, you can check if there are video tutorials for the software you want to get. Once you see one of those, deciding if it is easy to navigate or not will be a piece of cake.
  • Multiple reporting options – If you’re working with several businesses, you’ll want a feature-rich reporting segment. Time alerts and reports for set keywords, daily emails with activity summaries, geo sorting, and white labeling should be on your must-have list. These options will make reporting to clients simpler, not to mention much faster.
  • Multiple search engines – Although Google is among the most popular search engines today, there are several others that you’ll want to rank well for. So, when choosing a tracking software, pick one that covers at least Yahoo and Bing next to Google. Ideally, it will also have the ability to take in websites like Amazon and YouTube.
  • Ranking suggestions – In order to get the most out of rank tracking software, you need one that offers keyword suggestion. That way, you won’t just follow what’s happening right now, but also be able to explore keywords that never crossed your mind before.
  • Competition tracking – One of our favorite features of these programs is just that. You get to mark your competitors, see which keywords they’re ranking for, and jump in on it if it’s working for them. However, only the best rank tracking software offers this option, so if you want it, you might have to pay.
  • Multi- device –Yeah, no one wants to be tied to just one device anymore. So, if you like working on the go and being able to switch from your laptop to your phone or tablet every once in a while, it’s best to choose a program that offers this option.

It’s a jungle out there.

When you start looking up rank tracking software, dozens, if not hundreds, of results will appear. So how do you know which ones are legit? Which one will do the job you need to be done? Sure, there are dozens upon dozens of reviews out there, as well as tutorials, and user experiences, but the mere idea of that much research sounds exhausting, doesn’t it?

That’s why we decided to make a definitive top 10 list of best rank tracking software tools.

10. SEO SERP Workbench

SEO SERP Workbench is the easy-to-access and easy-to-use piece of software you install as an extension for your browser.  It is the best rank tracking software for bloggers who want to generate more traffic. The interface is very intuitive and easy to use. Unfortunately, there are still a few kinks they are working out so glitches might happen, which is why it’s at the very bottom of our best rank tracking software list.

Features

  • This extension allows you to keep track of both keywords on your websites as well as the websites of your competitors.
  • We also like the fact that you can save your projects and research and access it at a later point.  
  • Also, many users will love the fact that it is entirely free. That is one of the reasons 80,000 people already use it.

However, it is not as powerful as some other programs you could download. The first issue is that you can only check one keyword at a time. Furthermore, even though it is very fast and precise, this extension only works with Google.

Cost

Free

Pros

  • Completely free piece of software you can start using immediately
  • Intuitive interface that is easy to us
  • You can save rankings and projects for later use

Cons

  • The only search engine it supports is Google
  • There are occasional glitches to work through
  • You can only check a single keyword at a time

9. Rankaware

Rankaware is one of the most popular SERP monitoring programs out there. Now, we want to open this discussion up by saying that this is not an entirely free program. Of course, they offer a free, trial version. And, even that version offers limitless keywords you can check each day. This program allows you to generate PDF or Excel reports of your searches.

Features

  • This keyword ranking tool also supports multiple search engines, including Google, Bing, and Yahoo. That means that you will be able to thoroughly investigate your websites rankings. And that’s why Rankaware made it to our best ranking software list.

Unfortunately, the free version has a one-website limit. But, there are businesses that can focus on one website to get everything they need.

However, if you want the best rank tracking software experience, you should buy their expert’s license. Not only does it allow you to use multiple computers with a single license, but, it also gives you various other features.

Namely, with the Expert license you have access to these features:

  • You can get free tech support when you need it
  • Monitor as many URLs as you want
  • Generate white label reports.

Cost

The current cost of the expert license is around 50 dollars. And, they even offer a 30-day money back guarantee.

Pros

  • A powerful, easy to use piece of software
  • Free trial with excellent options
  • A 30-day money back guarantee
  • Multiple reporting options

Cons

  • The free option only covers one website
  • Can’t track competition with this tool

8. Rank Checker

Most rank checking tools don’t offer Firefox as an option. That’s why this free software is a great tool for anyone who does SEO. This rank checker finds keyword rankings for Google, Bing, and Yahoo.

There’s just one catch with Rank Checker. It was made to work with Firefox only, but one of Firefox’s updates killed extension using toolbars, so that’s not possible anymore. So, if you want to install this tool, you must first download either an older version of Firefox or the Comodo IceDragon browser.

This open-source tool is super-simple to use, it’s hosted on your computer, and it’s safe.

Features

When it comes to features, Rank Checker isn’t exactly feature-rich. The following is pretty much it:

  • You can choose local or international ranking results
  • You will be able to save presets, schedule tasks, and export results in CSV.

However, although simple, this tool is fast and accurate.

We like the fact that the developers are open to suggestions when it comes to future upgrades, so if enough people ask for additional features, they just might add them. If you want the best rank tracking software that does it’s job quickly, this is it.

Cost

Free

Pros

  • Checks ranking for Firefox among other browsers
  • User-friendly
  • Completely free

Cons

  • No keyword suggestions
  • No competition tracking

7. Ezee Rank Tracker

Ezee Rank Tracker is an excellent tool for entrepreneurs that are trying to build their business. This SERP-type software will let you rank keywords to see how your website is doing. However, if you pay for their pro edition, you will have access to many more features as listed below.

Features

The features of this program include:

  • Bing, and Yahoo SERP checks as well as almost 200 regional Google domains.
  • The pro edition also allows you to rank limitless keywords and domains if you choose to do so.
  • You will also be able to add custom notes
  • Rank track Youtube videos
  • Use unlimited multithreading
  • Generate white label reports and use dozens of other features.

And lastly, we have to say that we were happy with their customer support. They were friendly, relatively fast, and effective.

Cost

To top it all off, it only costs 99 dollars for a lifetime license of the PRO version. Or, if you don’t think you will be using it for that long, you can buy a monthly license for $20.

Pros

  • Numerous features that will make your life easier
  • Very affordable
  • They offer a free version

Cons

  • The trial version is not impressive
  • The program requires proxies

6. SearchConsoleHelper

This Google keyword rank checker brags that it’s the most accurate one, and according to its users, it really is. It tracks keyword ranking positions, click-through rates, impressions and a lot more.

Although it isn’t the simplest of programs, it isn’t difficult to learn either. You can install it on your Windows without a hitch. However, if you own a Mac, you’ll have to install Microsoft Remote Desktop in order to use this software. We like that you get a full free trial version for 30 days, no strings attached at first. You can test and see if this product suits you or not. If you do decide to buy, you can choose how you’ll pay – per month, 3 months, 6 months, a year or two.

Features

When it comes to features, it doesn’t have absolutely everything you might want, but those features it does have, work impeccably.

  • You can work with unlimited websites and pages
  • Search for web, image, and video, and get data for desktop, mobile, and tablet devices.
  • Geo analysis is available for 200 countries.
  • When it comes to data visualization, you can customize everything, and export it to 9 different file formats.

If you have several accounts to manage, this will be the best rank tracking software for you.

Cost

This keyword rank checker costs 29 euro per month, or 239 euro for two years. You can also download a free trial version that lets you test the full potential of this program for 30 days.

Pros

  • Highly customizable
  • Multiple reporting options
  • Fast and accurate results

Cons

  • No Mac support
  • No competition tracking
  • A bit complicated to use

5. Authority Labs

This Google Sheets Rank Checker is easy to install as long as you follow simple instructions on the Authority Labs page. Even better is the fact that it is also incredibly user-friendly. This program uses this company’s Partner API to aggregate ranking data. It is quick, and it is scalable. It covers many countries and several big search engines. You can check your ranking on Google, Yandex, Yahoo, Bing, and Baidu.

When you start checking, it can take several minutes to get rankings back, but, for free software, this is an amazing result.

Features

We like that this tool is straight to the point, it doesn’t offer a whole load of options, but it does the job you need to be done. However, that doesn’t mean that you can’t get additional features – you can just download other free Authority Labs tools and have everything you need. Basic and simple, this tool is the best rank tracking software for those who don’t need bells and whistles.

Cost

Free

Pros

  • Local results tracking
  • Good reporting management
  • Can check up to 1000 words at a time

Cons

  • No keyword suggestions
  • No competition tracking

4. CuteRank

Yet another software that you can get for free. Yup, CuteRank has a Free and a Pro edition, and we believe both belong on the third place of our best rank tracking software list. We suggest downloading the free one first, to see if this software fits your needs.

Features

Of course, the features you get in the free version are nowhere near as good as those you get when you pay the $59.95. Free version comes with these features and limitations:

  • You can track just one website
  • You can schedule checks, geo check, manage your keywords in groups, generate reports in csv, pdf, and HTML formats, and much more.

The Pro version adds features such as:

  • Report customization
  • Free tech support
  • Unlimited websites and unlimited keywords for your searches.
  • A great thing about CuteRank is the fact that this software lets you track your keywords across Google, Bing, Ask, AOL, and Yahoo.

The program is really simple to use, so you won’t need tutorials. Unfortunately, we feel that the Pro version doesn’t include enough features – it doesn’t offer competition tracking, so you won’t be able to keep tabs on what others in your industry are doing, and it doesn’t offer keyword suggestions which could make your life easier.

Cost

This piece of software has a free version, however, to unlock all of the features, you will have to pay a one-time charge of $59.95. From there, you will just have to pay $10 per year to receive their updates.

Pros

  • A wide range of useful features both in the free and the Pro version
  • A bunch of reporting options
  • Effective and fast

Cons

  • No keyword suggestions
  • No competition tracking

3. Traffic Travis

As soon as you sign up for Traffic Travis, they will send you a link so you can download this simple software to your computer. When it comes to their interface, everything is rather straightforward, so you won’t spend hours trying to figure things out. With Traffic Travis, you can hit the ground running. A small minus here lies in the fact that Traffic Travis only provides results from two search engines – Google and Bing.

Features

Traffic Travis is a powerful tool that offers you several powerful features. Of course, if you need more, you’ll have to pay for a Pro account. When it comes to additional features, you can get some for free, while others are reserved for Pro users.

The free features include:

  • You can to set up to 5 projects, and 500 keywords to track for free
  • Backlink analysis and on-page analysis.

However, if you do decide to pay, it’s a yearly payment of $97, and with it, you get some serious features:

  • Unlimited projects
  • You will be able to check multiple keywords, competitor analysis, top ranking sites for your keywords, keyword suggestions, and the option to print and save reports.

Cost

Similarly to the previous app, Traffic Travis comes with a free version, but you will have to pay $97 per year for the full-feature version.

Pros

  • Easy to use
  • A free version that’s accurate
  • Great features

Cons

  • Only two search engines
  • If you want to analyze more than 20 keywords at once, you need the Pro version

2. SEO PowerSuite

Four tools in one? Where do I sign up? Seriously, when you see that someone is offering four handy SEO tools for free and for as long as you need them, you should at least try them out. In this case, those tools are a rank tracker, an SEO SpyGlass, a Website Auditor, and a Link Assistant.

Features

SEO PowerSuite comes in three versions – free, professional, and enterprise.

With the free version, you will have access to following features:

  • You get to check unlimited websites
  • Check rankings of unlimited keywords
  • The ability to generate reports

If you take the $299 professional plan, you get additional features such as:

  • The ability to save projects
  • Access to cloud storage
  • The use of scheduled tasks
  • And the ability to export reports

Those who choose the $699 Enterprise plan, get further features that are very useful for bigger companies:

  • Research reports for clients – for content optimization, backlinks, site audits, and rankings.

Other features available to all users

All versions include:

  • Advanced safety features such as proxy rotation, human emulation, and user agents.
  • Also, with every version you get unlimited keyword suggestions, unlimited competitor tracking, keywords efficiency index, and monthly keyword search volumes.
  • Every version of this software checks Google, Bing, and Yahoo for rankings.

All in all, the free tool is pretty well rounded up, but if you really need these additional features, we’d recommend you to go for professional, as the enterprise option is a bit pricey.

Cost

This is a very pricy piece of software. It costs $299 per year of the professional plan and $699 for the enterprise plan. However, it has a free version. In fact, the free version actually has everything you might require to do proper research.

Pros

  • Competition tracking comes even with the free version
  • Advanced safety features
  • Simple UI

 

Cons

  • Paid options are rather expensive
  • Users complain that loading time is too long

1. Serposcope

There are people who claim this is the “secret weapon” SEO tool. We wouldn’t go so far, but it is pretty amazing. It’s amazing enough to be at the very top of our best rank tracking software list.

This free open-source software caught us by surprise. Unlike others, you can install this program on any OS – Windows, Ubuntu/Debian, or Linux. What’s even better, you can even download it as source code.

Installing this is a walk in the park, and the user interface is great. It’s modern, responsive, and it’s intuitive – everything a software should be

Features

The offer of Serposcope is the epitome of the word freemium. With Serposcope, you get all the premium features for free.

  • You get unlimited websites and keywords,
  • Keyword ranking changes tracker
  • Competitor tracking, custom and local search, user account management, and proxy and captcha support.
  • We love that they even added mobile search, which you usually have to pay for with other rank tracking software.

You can run it on your computer when you need it, or run it on a dedicated server full-time. The team behind Serposcope also created a forum, in case anyone has a problem with setting up everything they need to use, so you have that as another big plus. The only flaw we can see here is the fact that Serposcope only monitors ranking for Google.

If you’re looking for a program that has it all, offers everything for free, and will grow more and roll out updates, this is definitely the best rank tracking software you can find.

Cost

Free

Pros

  • Freemium
  • Runs on every OS
  • Forum for support

Cons

  • Some people doubt Serposcope’s security because it’s open-source.
  • Only monitors Google ranking