Building high-performing keyword campaigns is anything but easy. You need to spend hours upon hours researching, checking, and setting things up. But, that’s not the worst part of it – checking the results can take ages if you don’t have the right software that will do it for you. So, we checked which rank tracking tools the pros are using, which are the most popular, and we chose the best rank tracking software available.
If you want to do proper SEO, you need a rank tracking software. You can’t analyze keywords one by one, or monitor your competition without help. That’s where rank tracking software steps in.
What we’re here to do, is help you determine what you’re looking for in a rank tracking software, show you the main differences of online applications and downloadable software, and help you find the best option.
For start, you should know that there are two kinds of rank tracking – web and software, and they will both save you a lot of time. However, they are far from being one and the same.
Web rank tracking tools – As the name says, these tools are only available online. There are many free web rank tracking tools, and small businesses tend to use them. If you’re looking only to monitor a few target keywords, these are great, as they won’t be affecting your budget at all. Also, if you need something easily accessible and simple to use, an online tool can be what you’re searching for. However, we have to warn you – these free tools are not 100% accurate, or incredibly fast.
Rank tracking software – These are programs that you have to download and install on your computer. They offer a multitude of useful options that web rank tracking tools do not. However, you do need to pay for these. If you need advanced options, thousands of keywords, and a handy reporting system, these are right for you.
While we do admit that web rank checking tools might seem tempting because they’re mostly free, they are far from being the best out there. When we had to choose, we decided to go with a rank tracking software, rather than an online tool. Here’s why.
Rank tracking software can handle a much larger volume of websites and keywords than a web tool. That means that you don’t have to limit your research to mere dozen words. You can check out thousands of options. Plus, the pieces of software we listed here offer different plans, options, and add-ons so you can customize. The best rank tracking software can handle unlimited keywords and websites, and those are the ones you should look for.
With rank tracking, the frequency at which the data is gathered is important. With web options, you might find yourself with useless information, because it wasn’t updated in time. Rank tracking software guarantees frequent updates, as well as the possibility to retrieve relevant information as often as you need.
Among the most important advantages of software over web rank tracking options is the accuracy. You see, most online rank tracking tools aren’t nearly as accurate as you might need them to be for great SEO. There are several sources rank tracking software use to determine your ranking. However, if a software only offers one source, that means that you depend on that one source to be completely accurate, and that you’re basing your campaign on it. On the other hand, downloadable software often offers several different sources that they cross-reference for maximum accuracy. That way you’re certain that the results you are getting are correct.
When it comes to online and cloud ranking tools, they all have one mutual flaw – they are useless if you don’t have an internet connection. How can you possibly rely on a tool that depends on that? Downloadable software can work while offline without a hitch. It already has your data, and you can access and analyze it whether you have WiFi or not.
Some features are neglectable while others are a must. These are the ones we feel you shouldn’t go without if you’re serious about your SEO.
When you start looking up rank tracking software, dozens, if not hundreds, of results will appear. So how do you know which ones are legit? Which one will do the job you need to be done? Sure, there are dozens upon dozens of reviews out there, as well as tutorials, and user experiences, but the mere idea of that much research sounds exhausting, doesn’t it?
SEO SERP Workbench is the easy-to-access and easy-to-use piece of software you install as an extension for your browser. It is the best rank tracking software for bloggers who want to generate more traffic. The interface is very intuitive and easy to use. Unfortunately, there are still a few kinks they are working out so glitches might happen, which is why it’s at the very bottom of our best rank tracking software list.
However, it is not as powerful as some other programs you could download. The first issue is that you can only check one keyword at a time. Furthermore, even though it is very fast and precise, this extension only works with Google.
Rankaware is one of the most popular SERP monitoring programs out there. Now, we want to open this discussion up by saying that this is not an entirely free program. Of course, they offer a free, trial version. And, even that version offers limitless keywords you can check each day. This program allows you to generate PDF or Excel reports of your searches.
Unfortunately, the free version has a one-website limit. But, there are businesses that can focus on one website to get everything they need.
However, if you want the best rank tracking software experience, you should buy their expert’s license. Not only does it allow you to use multiple computers with a single license, but, it also gives you various other features.
Namely, with the Expert license you have access to these features:
The current cost of the expert license is around 50 dollars. And, they even offer a 30-day money back guarantee.
Most rank checking tools don’t offer Firefox as an option. That’s why this free software is a great tool for anyone who does SEO. This rank checker finds keyword rankings for Google, Bing, and Yahoo.
There’s just one catch with Rank Checker. It was made to work with Firefox only, but one of Firefox’s updates killed extension using toolbars, so that’s not possible anymore. So, if you want to install this tool, you must first download either an older version of Firefox or the Comodo IceDragon browser.
This open-source tool is super-simple to use, it’s hosted on your computer, and it’s safe.
When it comes to features, Rank Checker isn’t exactly feature-rich. The following is pretty much it:
However, although simple, this tool is fast and accurate.
We like the fact that the developers are open to suggestions when it comes to future upgrades, so if enough people ask for additional features, they just might add them. If you want the best rank tracking software that does it’s job quickly, this is it.
Ezee Rank Tracker is an excellent tool for entrepreneurs that are trying to build their business. This SERP-type software will let you rank keywords to see how your website is doing. However, if you pay for their pro edition, you will have access to many more features as listed below.
The features of this program include:
And lastly, we have to say that we were happy with their customer support. They were friendly, relatively fast, and effective.
To top it all off, it only costs 99 dollars for a lifetime license of the PRO version. Or, if you don’t think you will be using it for that long, you can buy a monthly license for $20.
This Google keyword rank checker brags that it’s the most accurate one, and according to its users, it really is. It tracks keyword ranking positions, click-through rates, impressions and a lot more.
Although it isn’t the simplest of programs, it isn’t difficult to learn either. You can install it on your Windows without a hitch. However, if you own a Mac, you’ll have to install Microsoft Remote Desktop in order to use this software. We like that you get a full free trial version for 30 days, no strings attached at first. You can test and see if this product suits you or not. If you do decide to buy, you can choose how you’ll pay – per month, 3 months, 6 months, a year or two.
When it comes to features, it doesn’t have absolutely everything you might want, but those features it does have, work impeccably.
If you have several accounts to manage, this will be the best rank tracking software for you.
This keyword rank checker costs 29 euro per month, or 239 euro for two years. You can also download a free trial version that lets you test the full potential of this program for 30 days.
This Google Sheets Rank Checker is easy to install as long as you follow simple instructions on the Authority Labs page. Even better is the fact that it is also incredibly user-friendly. This program uses this company’s Partner API to aggregate ranking data. It is quick, and it is scalable. It covers many countries and several big search engines. You can check your ranking on Google, Yandex, Yahoo, Bing, and Baidu.
When you start checking, it can take several minutes to get rankings back, but, for free software, this is an amazing result.
We like that this tool is straight to the point, it doesn’t offer a whole load of options, but it does the job you need to be done. However, that doesn’t mean that you can’t get additional features – you can just download other free Authority Labs tools and have everything you need. Basic and simple, this tool is the best rank tracking software for those who don’t need bells and whistles.
Yet another software that you can get for free. Yup, CuteRank has a Free and a Pro edition, and we believe both belong on the third place of our best rank tracking software list. We suggest downloading the free one first, to see if this software fits your needs.
Of course, the features you get in the free version are nowhere near as good as those you get when you pay the $59.95. Free version comes with these features and limitations:
The Pro version adds features such as:
The program is really simple to use, so you won’t need tutorials. Unfortunately, we feel that the Pro version doesn’t include enough features – it doesn’t offer competition tracking, so you won’t be able to keep tabs on what others in your industry are doing, and it doesn’t offer keyword suggestions which could make your life easier.
This piece of software has a free version, however, to unlock all of the features, you will have to pay a one-time charge of $59.95. From there, you will just have to pay $10 per year to receive their updates.
As soon as you sign up for Traffic Travis, they will send you a link so you can download this simple software to your computer. When it comes to their interface, everything is rather straightforward, so you won’t spend hours trying to figure things out. With Traffic Travis, you can hit the ground running. A small minus here lies in the fact that Traffic Travis only provides results from two search engines – Google and Bing.
Traffic Travis is a powerful tool that offers you several powerful features. Of course, if you need more, you’ll have to pay for a Pro account. When it comes to additional features, you can get some for free, while others are reserved for Pro users.
The free features include:
However, if you do decide to pay, it’s a yearly payment of $97, and with it, you get some serious features:
Similarly to the previous app, Traffic Travis comes with a free version, but you will have to pay $97 per year for the full-feature version.
Four tools in one? Where do I sign up? Seriously, when you see that someone is offering four handy SEO tools for free and for as long as you need them, you should at least try them out. In this case, those tools are a rank tracker, an SEO SpyGlass, a Website Auditor, and a Link Assistant.
SEO PowerSuite comes in three versions – free, professional, and enterprise.
With the free version, you will have access to following features:
If you take the $299 professional plan, you get additional features such as:
Those who choose the $699 Enterprise plan, get further features that are very useful for bigger companies:
Other features available to all users
All versions include:
All in all, the free tool is pretty well rounded up, but if you really need these additional features, we’d recommend you to go for professional, as the enterprise option is a bit pricey.
This is a very pricy piece of software. It costs $299 per year of the professional plan and $699 for the enterprise plan. However, it has a free version. In fact, the free version actually has everything you might require to do proper research.
There are people who claim this is the “secret weapon” SEO tool. We wouldn’t go so far, but it is pretty amazing. It’s amazing enough to be at the very top of our best rank tracking software list.
This free open-source software caught us by surprise. Unlike others, you can install this program on any OS – Windows, Ubuntu/Debian, or Linux. What’s even better, you can even download it as source code.
Installing this is a walk in the park, and the user interface is great. It’s modern, responsive, and it’s intuitive – everything a software should be
The offer of Serposcope is the epitome of the word freemium. With Serposcope, you get all the premium features for free.
You can run it on your computer when you need it, or run it on a dedicated server full-time. The team behind Serposcope also created a forum, in case anyone has a problem with setting up everything they need to use, so you have that as another big plus. The only flaw we can see here is the fact that Serposcope only monitors ranking for Google.
If you’re looking for a program that has it all, offers everything for free, and will grow more and roll out updates, this is definitely the best rank tracking software you can find.