Today we are snooping through SerpFox, a popular tool for rank tracking and reporting. We’ll check out some of its major features because we want to help you decide if it’s the right choice for you
For a long time, the simplest way to figure out how well your business is doing on the web was to track search engine rankings. Higher organic rankings meant that your website was getting plenty of attention from potential clients.
Not that long ago, you had to do all of this manually. What a drag, right?
Today, search engine rankings are still very important, but, they have become much more complex over time. Namely, major search engines, such as Google, are now personalizing your queries.
And that’s a good thing.
Now your search results vary based on where you are located, what other websites you’ve visited, and what device you’re using. As a result, it is no longer as easy to track your real rankings as it used to be. Furthermore, it’s not as easy to do it by yourself.
But, have no fear, as rank tracking tools are available in abundance on today’s market.
It’s only a matter of finding the right fit for your needs and your online business will flourish. Rank tracking tools offer:
This is all very important information because it will allow you to compile the best SEO strategy.
Rank tracking tools offer a variety of features, but, they also vary in terms of performance, accuracy, price and so on. So, we are taking a look at some of the most popular rank tracking platforms, popping the hood, as they say, to see what exactly they offer.
On today’s agenda, as mentioned, is SerpFox.
SerpFox really lives up to their motto – it’s simple and easy to use. This is a bit of a proverbial double-edged sword, as simplicity can go two ways – user-friendly or scarce.
In the case of SerpFox, we are leaning more to the user-friendly option, as it really has all the basic features you might need when it comes to rank tracking.
SerpFox can support any scale of business you need, as it offers services to end users and professional SEO agencies, as well.
This New Zealand-based company was founded in 2010 with a goal of raising awareness and visibility to search engine rankings and algorithms.
SerpFox offers all the basic features you might need in your rank tracking endeavor. As one of the oldest rank trackers on the market, they got you covered, as they are well aware of what this process entails.
Even though SerpFox doesn’t offer a lot more than basic keyword rank tracking, there are a few features that go along with that:
As we mentioned, all of the elemental features will be at your disposal, but, you don’t have access to many other tools you might need. This will make some potential customers reach for further help or other rank trackers.
While the selection is scarce, the features offered are fast and accurate, which shouldn’t be taken lightly. After all, SerpFox did warn you – they are all about simplicity.
SerpFox certainly has a clear and easy-to-use interface.
The sign-in process for SerpFox is very quick and simple. You can either sign up for a free trial or choose among the many plans they offer. Although, if you choose the free sign up, you can only enter up to 10 keywords, while the other plans offer more reasonable amounts.
Still, 10 keywords are enough to get a feel for the program and see if it fits your needs.
Once you’ve settled on a subscription, you get to access the dashboard.
As you can see, it’s sleek and not too crowded with different options. That means getting started is not a conundrum. The program will guide you to where you need to go.
To be frank, SerpFox has one of the cleanest dashboards available, and the user interface is clear and easy to use.
The first step is, of course, adding the URLs and keywords. Click on the “Add URL” button, and type your domain name.
The “Add Keyword” panel is very easy to navigate, and you can add the keywords in bulk by putting them in a new line.
Once you click on the “Add keywords” button, you’ll be presented with the keyword panel. There, you can choose and set up various features:
Firstly, you can choose whether you want your keywords to be tracked for the existing domain (the one you’ve added as a first step), or create a new domain.
You get a choice between Google, Bing or Yahoo on a global level, as well as their specific country domains.
But, it’s important to note that you can only track one search engine per keyword. While some other rank trackers offer to track a single keyword with more search engines simultaneously, SerpFox doesn’t do this.
Namely, if you want results from Google, Bing, and Yahoo simultaneously, you need to enter the keyword three times. This not only means you used up 3 keyword slots instead of one, it also makes it harder to track the results.
With this feature SerpFox really strayed away from their “simplicity” motto as tracking one keyword multiple times makes the overview messier and less transparent.
Choose between tracking for desktop, mobile device or both. Search engines report different results depending on the platform of the device that is searching. For example, mobile-friendly sites may rank higher than non-mobile friendly sites when a search is made from a mobile device.
You can choose a specific location, based on what search engine domain you’ve previously entered. You can just type it in the “Location” bar, or open a drop-menu to see the location selection you can choose from.
The language selection is very wide. You can even choose to track keywords for languages like Cherokee. This really increases the accuracy.
Also, you can put keywords into groups, for easier overview.
Out of all of these options, only the first three are mandatory – domain name, keywords and search engine selection. The rest you can fill out or leave blank.
They serve to further specify your rank tracking, but, you can leave them blank (on default setting), for a wider, global search.
Furthermore, all of the features in the keyword panel have info buttons next to them. You can click on them for a brief explanation of what that feature offers and why is it important.
You can choose the keyword ranking overview in the form of viewing by URLs or by Groups.
Dividing keywords into groups really helps in terms of easier reviewing and faster information gathering. It takes just a second to copy existing keywords over into the group you created.
Not only does the option of making groups simplify tracking your results, but you can also request group-specific notifications. And, as a bonus, it isn’t complicated.
By clicking on the “Add group” button, you can create a new one. You’re not limited in number when it comes to group creating.
In this panel, you can name your group, which helps with organization. If you have a lot of keywords, multiple clients or projects, this will help you keep an eye on all of them with just a couple of glances.
Once you’ve added your groups, you can browse through them, or type in their names in the search bar, for easier access.
Now that your keywords, domains, and groups have been added, you can easily navigate through all the data gathered.
You can review keyword ranks by domain or by groups.
The overview gives you the crucial information at a first glance. You can see:
You can, of course, get more specific information for each keyword.
On the keyword rank list you can access information about:
All of this information, neatly divided into separate columns, helps you get a clear insight into the overall ranking of your website.
Furthermore, you can click on any keyword on the list, and get an isolated graph showing that keyword’s progress.
You can do this for one or more keywords. This is a much better solution to graph representations than some other rank trackers offer.
Instead of using a single graph for all the keywords, which results in a messy screen, SerpFox uses separate graphs for individual keywords. That way, the interface remains very simple and under your control, which is very practical.
Also, another handy feature is that if you click on the keyword rank number, SerpFox takes you to the exact page found under that rank.
A prominent feature of SerpFox is automated and flexible reporting.
The data in the reports is exported in PDF format by default, but you can change this, as well as a number of other parameters in the “Report” panel:
While it’s easy to make them, the reports themselves are very simplistic. You don’t have the option of choosing or customizing anything in them.
For example, some other trackers offer logo or brand mark adding, so your reports are recognizable to your clients. SerpFox doesn’t have that option.
Instead, your only option is to get reports which are basically screenshots of the dashboard. This makes SerpFox look somewhat limited next to all the rank trackers today offering so many complex, detailed and customizable reporting styles.
Here’s an example of a basic report:
Notifications are a way to get email alerts when important changes happen in your ranking data.
When a notification is triggered you will be emailed and the details of the notification will be recorded in the Log tab.
This feature is as clear and simple as most of SerpFox features.
Namely, you access a small panel where you define the “rule” by which you want to be notified about, as well as the keyword group or URL. Then, every time an important change happens in your ranking data, you get notified via email, according to your own criteria.
SerpFox has the “Add clients” feature, which allows one or more of your clients to access the interface and data.
Word-of-mouth seems to indicate that people report positive experiences when it comes to accuracy.
Still, we needed to be sure, so we tested the accuracy by entering different locations for a couple of keywords. Afterward, we checked the rankings manually, and the results matched SerpFox data in real time.
The options for tracking for specific locations and languages also increases the accuracy of this rank tracker.
Given the fact that Google now makes results more customized than ever before, accuracy is in no way warranted.
As soon as you sign in, a Customer Support chat bubble comes up offering you help, guides, and tutorials.
Although it can be very distracting at first, it makes customer support accessible and available 24/7.
The live chat button is always there in the bottom right corner of the screen, which means you don’t have to send emails or tickets if you run into a problem or a bug.
Besides that, there is a “Docs” section available. This is a sort of Q&A section, as it provides access to around a dozen brief articles.
These serve as tutorials for users new to rank tracking and briefly cover the most basic features.
This section is something like a rank tracker 101 rather than a detailed guide. If you have a more specific question, the proper course of action is to discuss it in the support chat.
Overall, SerpFox is very easy to use, thanks to its incredible simplicity, and is, therefore, very user-friendly.
This is especially true when it comes to bulkier content. If you’re working with a large number of keywords, you can easily organize them into groups.
It’s clear that SerpFox doesn’t offer many options other than the very basics. It would be nice if it included other features, such as the option of integrating your Google Analytics account.
Still, if all you need is the basics, you will easily figure them out and use them without a hitch.
The pricing options are very scalable and affordable. You can get an account for as low a price as $10 per month.
Furthermore, you can get 100, 300, 500 or 1000 keywords for $10, $25, $35 or $50 per month, respectively.
But, you don’t get many additional benefits if you pay more, as is the case with some other rank trackers. The only bonus options are Content Management and Rebranding, which you get with $50+ subscriptions.
So, the pricing packages differ mostly just in keyword number.
If you are after a basic plan with a moderate keyword number, Serpfox doesn’t really stand out on the market, when it comes to pricing.
On the other hand, if you have a large business and need a high number of keywords, SerpFox pays off. For example, they offer 5000 keywords for $150 per month, which is a decent deal.
Overall, how well this tracker suits you depends on your needs. Even though the higher level offers are cost-effective, a more serious campaign is likely to require more customization, which SerpFox can’t really offer. So, it’s a numbers game.
All things said and done, SerpFox doesn’t completely live up to the hype. Instead, it’s just a simple, user-friendly and well-designed rank tracker that does not offer much more than that.
Namely, it’s probably a good choice for those new to SEO, but after a short time, most businesses will demand more than SerpFox can offer.
The benefits are:
As is the case with all programs, SerpFox has some downfalls, as well, that you might want to consider:
Rank trackers are always evolving, as they have to keep up with the changes in search engine algorithms. SerpFox will likely remain a popular choice until a better tracker comes along.
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