It can be easy to get lost in the sea of available rank trackers out there. On top of that, they really are rather similar in function and core features, so choosing one can depend on intuition, user-friendliness or even price. All these criteria might tip the scale in favor of one rank tracker over the other.
That’s why every team of creators out there knows that their rank tracker, SEO tool or platform, has to have that special something, the coup d’état, so to say.
TopVisor has that, and it’s their most prominent feature – keyword clustering. This tool generates keyword groups by relevance, based on the Top 10 SERP listings. It’s a feature not many rank trackers offer, and we’ll get into the details about it later.
Other than that, it can be said that this Thailand-based company is your garden-variety rank tracker – as far as range of tools and features is concerned.
TopVisor is advertised as an all-in-one type of SEO tool, meaning, they promise to be able to provide you with all the data you need in order to improve your rankings and SEO.
This platform is cloud-based and accessible from anywhere in the world. They also have a mobile app, which allows checking your rankings and statistics on the go, which is a big plus.
However, they seem to be new to the market, which means they are still working on overcoming all the kinks and bugs the users report to them. This doesn’t mean the tool isn’t useful, it just means it can be sometimes confusing to navigate.
The tools TopVisor offers are:
The features these tools include are:
Now, this number of features seems like it might cater to any need you have, but the real questions are – how well do they perform, how user-friendly are they and, consequently, is this rank tracker worth the hassle?
TopVisor has a free trial version, in case you’re interested in trying it out without committing to a payment. That is exactly what we did. After all, you need to know you aren’t buying a pig in a poke.
For the purpose of this review, we have only tested out Topvisor’s rank tracking tool and skimmed over their other features. It’s important to note that TopVisor is more than just a rank tracker because it focuses more on the overall SEO tasks and management.
To get your free trial, you only need to enter your email address and you’ll receive the password and login details in an email a few seconds later.
Once you do that, you’ll be directed to the starting page or the dashboard.
On this dashboard, you can start a new project. This really isn’t that relevant if you only have one website you wish to check rankings for, but it is very convenient for users with multiple clients because it allows easier navigation between them.
So, the first step is to create a new project. You can do that by clicking on the Add Project button on the dashboard.
Adding a project starts with entering a website or webpage URL and a project name.
Once you’ve entered your URL, the program will recognize it and recommend the project name based on the URL. This is a nice little bonus, as it automatically tells you that the program has pinpointed your website, and, essentially, it knows who you are.
Here’s how your dashboard looks with the added project.
As you can see, you can easily navigate between projects (although we only have one) and see the most crucial ranking information, like the number of keywords that went up or down on the rankings list, for each of them.
But, that doesn’t really mean anything, as we haven’t added any keywords yet.
The steps of adding the URL and adding the keywords are separated, which is somewhat inconvenient. Now that you have a project, look for the icons beneath the project name.
Those are your navigational icons, and by clicking on them, you’ll get redirected to:
And, while it is nice that these little icons make the dashboard less clustered, the icon-only interface can be hard to navigate and takes getting used to.
All the features are tucked away neatly under the project name, but, you’ll have to search through them until you memorize their positions. This is time-wasting and unnecessarily difficult.
Aesthetics shouldn’t come before functionality on the list of priorities, so this is a big minus.
Some rank trackers have info buttons next to their features, even next to each step of information input, which is really useful for beginners and first-time users. It’s definitely something TopVisor should consider.
Although the next step should be adding keywords you want to track, it’s not. Once you’ve added your project, you’ll want to click on the first icon under the project name – the project settings icon.
There, you’ll be able to select the search engines you want to track rankings for.
When you add the search engines you want, you can insert locations, for a more localized search, if necessary.
You can also choose further specifications for your search:
While these are very in-depth and distinct features, they make the whole process convoluted. Remember, you haven’t even added the keywords yet, and you are asked to mark very specific settings.
This can also be very confusing for first-time users and beginners, especially considering that you have to navigate through the steps by yourself – there is no automatic redirection, info button or demo video. You’re on your own.
It seems like, in the process of making all the data accessible, they’ve forgotten about user-friendliness.
The project settings feature also includes:
Once you have entered all the information in the Project Settings page, you can move on to adding keywords.
So, the fourth button in the row of features is the Keyword button. This is also not logical, as adding keywords is the next step, and the keyword button should be first or second (ok, we’re just nitpicking now).
Once you click on it, you will be directed to the Keyword feature. There, you can add your keywords by clicking on the huge plus sign. When you click on it, a new group will appear, and you can type in your keywords in it manually, or import them from a preexisting list (you can’t just copy/paste them).
On the left side of the screen, you can navigate through other features, and on the top of the screen, you can navigate through the features within the Keyword tool. This includes:
Again, all of these features are presented with just an icon, so navigating between them will take time until you memorize them.
Besides that, you can find keywords in the keyword search bar, tag them, refresh bid and search volume, and select tracking globally or locally (for the location you’ve entered on the Project settings page).
And now, for the frustrating part. You’ve entered all your keywords, marked the settings you want, and you would probably want to start tracking now, right? Well, do you see the save button anywhere? No? That’s because there isn’t one.
The process of turning on the tracking isn’t well marked. You’ll need to click on the little briefcase icon, next to your project, on the top of the page.
That will bring you back to the dashboard, with all your projects listed. Next, you’ll need to click on the big refresh button that’s located next to the project name.
This isn’t anything you can’t get used to, of course, but the process is a bit obscure, nonetheless.
When the refresh button turns into a checkmark, that means the data has been updated and you can check your rankings.
The rankings dashboard will display:
You can organize your rankings dashboard to display the information you need at that moment. You can switch between the search engines you’ve selected for tracking, as well as compare results and ranks on them.
Every keyword has a verification button next to it, a link to the search engine result page for that keyword.
If you go back to the Keyword feature, you can click on the option of Keyword research.
The Keyword research tool allows you to search for similar keywords you aren’t tracking.
You can choose the sources for the suggestions as well as whether you want to exclude all phrases with negative keywords or band up all gathered keywords within a single group.
You’ll have to wait a bit for the program to gather the suggestions based on the settings you’ve chosen. A new box will appear next to your existing group and the button for adding new keywords.
When the data is gathered, new keywords will appear within that box, and there will be over 500 of them, so you can choose whether you want to add some (or all) to your existing keyword list.
After this, your keyword group number will jump to two, and your total keyword number will increase drastically. Be careful to remove all the keywords you don’t want to track, or you’ll be charged for them.
Collecting keywords tool allows you to collect keyword suggestions from multiple sources like Google, Yahoo, Bing, YouTube, Sputnik, and go.Mail.ru.
The Magnet tool is connected to your integrated accounts, like Google Analytics, and can’t function if you don’t have any accounts integrated.
This tool generates keyword groups by relevance, based on the Top 10 SERP listings. You can choose to cluster your keywords by Top 10 SERPs results or by page relevance.
This tool searches through the search engines, trying to find web pages that have more than one keyword from your keyword list. When it finds the pages that meet these criteria, it groups the keywords into a cluster, based on the settings you provided.
You can choose between three clustering types that differ on the strictness of adherence to the keyword relation.
The soft option is more liberal, while the hard option results in a more strict relation of keywords in a cluster, and tighter keyword groups.
We haven’t come across any negative reviews of TopVisor when it comes to accuracy. That can be related to the fact that they are a relatively young company, new to the North American market.
We also haven’t experienced any inconsistencies in ranking. The accuracy seems to be at a satisfactory level.
The option of localizing your rank tracking should increase accuracy, but, you can’t select specific locations, like cities or zip codes, you can just choose between countries (and their search engine domains).
Other than that, TopVisor seems to be quick and precise when it comes to gathering data.
TopVisor offers adequate customer support.
There is no live chat button, which is a bit of a disadvantage, but, you can contact them via the Support Ticket System. They are very responsive and will try to resolve your problems and answer your questions as soon as possible.
You can also contact them with any additional questions on how to use their platform, to get the most out of it.
You can also access their Help Center, and browse through the demo-type texts. The Help Center button is located in the top right corner, and will automatically give you information pertaining the tool and feature your on at that moment.
That way, you won’t get lost. You can also browse through other features, see how they work and, possibly, get the answer you are looking for.
Despite the multitude of features and their distinctive traits this company offers, the user-friendliness is definitely sub-par.
Although it’s not anything you can’t get used to, the process of getting started is convoluted and resembles a maze. Once you get the hang of it, it gets easier to use, but there is a learning curve.
This means that, although they advertise as a platform for SEO specialists and end users alike, it really isn’t recommended for beginners that aren’t ready to put the time into learning all the tricks of the trade.
Another thing that sets TopVisor apart from other rank trackers is their pricing. If you sign up for their service, you are not obligated to choose a monthly plan, although you can.
Instead, you can pay as you go, using their credits-based structure. The fact that TopVisor is a pay-per-click type of company really makes them unique on the market.
This provides you with an opportunity to only pay for the tools and features you actually use, instead for a cluster of them. A lot of all-inclusive SEO tools don’t have this option, so it’s a rather nice bonus.
The biggest benefit is that, if you don’t yet have a clear idea of what you need, you don’t have to pay an enormous sum to find out. Their free plan allows you to simply pay for what you use.
But, you’ll have to be careful, as this type of billing is easy to get lost in. Each action has a certain price, starting at a penny per click.
You can also subscribe to their monthly billing plans. There are five to choose from, and the bigger plans are rather pricey.
While the pay-per-click system is unique and has a lot of advantages, it can be difficult to navigate and get a grasp on. This seems to be a recurring theme with TopVisor.
Still, you’ll need to weigh the pros and cons for yourself. If you aren’t a beginner, all of these cons might be minor inconveniences for you.
Overall, TopVisor is a fine rank tracker. It takes some getting used to, sure, but it provides excellent rank tracking services, gathers data quickly and accurately, and provides an all-in-one SEO service.
This platform is clearly still a work in progress but it has a lot of potential.
The downfalls and problems we have pointed out in our review aren’t really that big, and would therefore only seriously affect first-time users and beginners.
Still, the lack of focus on user-friendliness is a bit disconcerting. On top of that, the convoluted and obscure process of getting started can defer potential customers that don’t want to hassle with the learning process.
The biggest benefits are:
The downfalls we’ve mentioned before are:
Finally, it seems this SEO tool isn’t for everyone. Beginners as well as huge enterprises with a lot of content won’t be able to make much use of it. Other than that, SEO companies, experts, and digital marketers will probably find this platform more than adequate, if a bit hard to use.
Your browser does not support images upload. Please choose a modern one